Brand Identity
Beautifully designed brands create positive connections between the companies which possess them and their respective customers. However, more often than not, brands fail to captivate their audiences, either due to a lack of clarity or creativity. At RA Republic, we have put together a range of robust protocols to ensure that we can help each of our clients tackle these common yet complex design problems.
our process
At RA Republic, we follow a strict process to produce the highest possible results effectively and efficiently. Below you will be carefully walked through each measure we take to build you a strong brand identity.
INITIAL INTRODUCTION
During this part of the process, we will do everything we can to truly understand your own personal philosophies and your business goals. We want to go out of our way to ensure that you are given an exceptional service and that we are perfectly aligned with your vision.
Formal membership boarding
Introductions between your personal account manager
Project discussion & milestone setting
Existing brand identity audit & evaluation
RESEARCH & BRAINSTORMING
We spend time using a design centred framework to research and analyse your customers, current cultural trends and both your direct & indirect competitors to creatively produce design samples that best fit your brand objectives.
Customer research & behavioural insight
Market trends & competitor design analysis
Creative brainstorming & conceptual drafts
Our recommendations & evaluations
PRODUCTION & DEVELOPMENT
Based on our research and your feedback throughout the process we will proceed onto creating clear parameters to cultivate your perfect design. This phase will be focused on really narrowing down on the details for this project. Depending on your selected service, deliverables during this process may vary.
Refined brand concepts
Different design variants
Typeface selection & development
Our personal recommendation & evaluation
POLISH, REFINEMENT & DELIVERY
Once we have finalised your desired design, we will move onto the delivery stage of the process, ensuring that you have everything you need to implement your vision into motion. We will take on board any feedback that you may have to ensure that any future projects run just as smoothly as this one.
Finalisation of brand project
Formal asset & project handover
Feedback & partnership relationship evaluation
Project aftercare implementation
BRAND
RESEARCH
We provide a wide range of research services which look at not only at the designs of your competitors but the behavioural patterns of your customers to outline the best way to communicate with them. Subsequently, all of our design services are heavily grounded in this research and is further built upon to generate creative insights that help you effectively stand out from the crowd. What is included in our research reports;
Market trend spotting
Customer research & analysis
Questionnaire development
Competitor design analysis & insight
Evaluation & recommendations
BRAND
LOGO DESIGN
A beautifully crafted company symbol designed with extreme precision, optimised for a range of materials and various sizes. Our logo development service includes;
Market research
Competitor analysis
Creative brainstorm
Conceptual sketches
Typography selection
Colour selection
Brand guideline creation
Logo rendering & finalisation
Evaluation & recommendations
BRAND
STORY CREATION
Through understanding your company and vision, we formulate a rich and strong brand story that captivates your audience through creative writing. Our brand story creation service consists of;
Brand audit & historical analysis
Competitor analysis
Brand story ideation brainstorm
Conceptual drafts
Story development consultations
Proofing & brand story finalisation
BRAND
ENVIRONMENT
One of our specialisms in branding and creative advertising lies within our ability to help brands build creative and unique worlds to convey their messages. A place for your characters and mascots to reside in, so to speak. Perfect for those brands looking for extra creativity in saturated markets. Our brand environment creation service includes;
Brand story & character integration
Conceptual artwork
Creative brainstorm
Drawing & digital design style selection
Environment design & development
Scalable asset creation & development
World design finalisation and curation
CHARACTER
DESIGN
Whether it’s a company mascot, or simply a character to creatively get your message across, we specialise in helping you build out characters in various shapes, sizes and styles that perfectly align with your brand goals. Our character design services include;
Character story
Conceptual character design
Colour palette & costume design
Character finalisation & delivery
BRAND
STRATEGY
To help you create a brand that is built to last, we offer a variety of strategic services that are centred around three key areas. At The Republic by Rajpal, we specialise in design, digital & business and use these key skills to bring out the very best in your brand. You can isolate our offered strategy services to help with specific parts of your brand.
Design Strategy
Business Strategy
Digital Strategy
The Complete Brand Strategy